OUR STORY
IT STARTED WITH A PROMISE TO ONE CAT.
THAT PROMISE BECAME A BRAND.
IT STARTED IN 2012.
In 2012, we rescued a cat named TBE.
That day, we made a promise: to give only good things — safe, honest, and real.
But when we looked for treats we could actually trust, we found labels full of vague terms. “By-products.” “Animal fat.” “Natural flavoring.” Ingredients you couldn’t see, couldn’t verify, couldn’t trust.
So we built something different.
UKIUKI was founded in 2013 on one belief: that the best ingredient is one you can see with your own eyes. No hiding. No guessing. Just real food — the way it should be.
13 years later, that belief still drives every product we make.
HISTORY
2013
March — Founded UKIUKI (ETBE Retail established)
2014
March — Relocated to Yong-In, Yonggu
May — Attended Kopet at AT Center
June — Registered in pet traveling bag manufacturing
July —Featured in Korean press: CEO Ham Seung-Jin on building a premium cat brand
October — Obtained ISO 9001 Certification
November — Certified as a Venture Company
2015
February — Relocated to Gangnam St., Yong-In
March — Registered as a Woman-Owned Company
April — Launched UKIUKI Chicken
June — Signed vendor agreements with animal clinics
August — Attended CFA All Cat Festival Summer
November — Launched UKIUKI Lamb
November — Attended G-Fair 2015
November — Obtained ISO 14001 Certification
December — Relocated to Deok-yung St., Suwon
2016
April — Attended K-pet Fair (SETEC)
June — MOU with GOM TV
August — Rebranded packaging to UKIUKI
October — Attended G-Fair Korea 2016
November — Attended Stylish Life China (Chengdu, China)
November — Attended K-pet Fair (KINTEX)
November — Launched UKIUKI Cat Towel, Cat Grass, and Carpet Scratchers (6 types)
December — Received Director General’s Prize at Best Venture & Start-Up Company Awards (Ministry of SMEs & Startups)
2017
March — Attended K-pet Fair, Seoul (SETEC)
April — Attended Pet Care Festival, Incheon & K-pet Fair, Busan (BEXCO)
June — Launched on Rakuten (Japan)
June — Launched on Q100 (Singapore)
July — Attended K-CAT Fair
July — Launched UKIUKI Wall Stickers
August — Export conference, Suwon Ramada Hotel
November — Attended K-pet Fair (KINTEX)
December — IR Presentations (M&A Center & Ambassador Hotel)
December — Attended GDPP CAT Festa (7th)
2018
January — Attended International Cat Industry Fair (COEX)
April — Attended K-pet Fair (SETEC)
May — Started selling on eBay
June — Attended Superzoo, USA
August — Launched on Amazon
August — Attended CatCon 2018
August — Launched UKIUKI Ecobag, Note, and Pin Button
November — Attended K-pet Fair (KINTEX)
December — Launched UKIUKI Cushion
WHERE WE'RE GOING
WHERE WE’RE GOING
We started with a promise to one cat.
13 years later, that promise has become a brand trusted across the globe.
But we’re just getting started.
Our goal isn’t to be the biggest.
It’s to be the most trusted.
Because every cat deserves better.
And every owner deserves a brand that never compromises.