Monthly Archives: July 2014

How UKIUKI Began: CEO Ham Seung-Jin on Building a Premium Cat Brand in Korea

TBE Retail CEO Ham Seung-Jin interview about premium cat products in Korea

Editor’s note: This article is adapted from a Korean press interview originally published in 2014, when Ukiuki’s parent company operated under the name ETBE Retail. It captures the founding vision that eventually grew into UKIUKI, a premium Korean pet brand now sold globally. A New Approach to Cat Products in Korea In 2014, as Korea’s […]