YONGIN, South Korea —Yesterday, despite the rain, I visited the Idus store located at Seongbok Station in Suji-gu, Yongin. Idus: A Leading Handmade Platform in South Korea Idus is widely recognized as one of South Korea’s leading handmade marketplaces. Originally launched as a mobile application, the platform grew rapidly by bringing together independent creators who […]
Originally reported by Reporter Bang Wan-Jae in Kyosu Shinmun (The Professor Newspaper), December 2021. Adapted for international readers. SEOUL, South Korea — UKIUKI (operated by ETBE, now UKIUKI Corporation) won the Excellence Award at the 2021 Start-Up Boot-Up IR Competition, a national startup pitch event hosted by the Korea Institute of Startup & Entrepreneurship Development […]
SUWON, South Korea — Ukiuki was featured on KBS1’s Docu.On Episode 4, a national documentary series highlighting Korean products expanding into Southeast Asian markets. Here’s a behind-the-scenes look at the filming experience and what it meant for our small pet brand. Featured on KBS1: Docu.On Episode 4 The episode, titled “Take Up the Platform of […]
SUWON, South Korea — Ukiuki was featured in Modern Cat, one of the most widely read pet magazines in North America. Here’s the story of how a small Korean cat treat brand made it into print across the U.S. and Canada. Building a Sales Presence in North America Throughout the year, Ukiuki had been working […]
SEOUL, South Korea — Ukiuki was featured in KBS1’s Docu.On Episode 4, a documentary exploring how Korean small and medium-sized businesses are breaking into the rapidly growing Southeast Asian e-commerce market. Here’s a summary of the episode and the key insights it covered. About the Documentary: Docu.On Episode 4 The episode, titled “K-Product, Capture the […]
Originally reported by Reporter Park Kwang-Seop, September 2017. Adapted for international readers. SEOUL, South Korea — Following the success of its freeze-dried cat treats, UKIUKI (by ETBE Retail, now UKIUKI Corporation) introduced a product that quickly caught the attention of Korea’s cat community: the UKIUKI Carpet Scratcher. Why Carpet Instead of Cardboard? Most cat scratchers […]
Originally reported by Guest Reporter Kim Hyun-Jin, January 2017. Adapted for international readers. SEOUL, South Korea — By early 2017, UKIUKI had grown from a single-product brand into a full lineup of freeze-dried cat treats and accessories. The brand, dedicated exclusively to cats, was gaining attention for both its product quality and its distinctive packaging […]
Originally published as a Q&A interview in Korean media, September 2016. Adapted for international readers. SEOUL, South Korea — In 2016, UKIUKI CEO Ham Seung-Jin sat down for an in-depth interview about her journey from cat lover to cat food entrepreneur. She shared the philosophy behind UKIUKI’s freeze-dried treats, practical advice for first-time cat owners, […]
Originally reported in Korean media, June 2016. Adapted for international readers. SEOUL, South Korea — On June 15, 2016, ETBE Retail (now UKIUKI Corporation) signed a Memorandum of Understanding (MOU) with GOM Exp, the company behind PetStay, a community-based pet-sitting service. The signing took place at GOMtv’s headquarters in Hapjeong, Seoul. About the Partnership The […]
Originally published by Reporter Park Kwang-Seop, May 2016. Adapted for international readers. SEOUL, South Korea — At the 2016 K-Pet Fair at the Seoul Exhibition Convention Center, UKIUKI freeze-dried cat treats drew attention from pet lovers across Korea. Behind the popular brand is a deeply personal story — one that began with a rescued cat […]