YONGIN, South Korea —Yesterday, despite the rain, I visited the Idus store located at Seongbok Station in Suji-gu, Yongin. Idus: A Leading Handmade Platform in South Korea Idus is widely recognized as one of South Korea’s leading handmade marketplaces. Originally launched as a mobile application, the platform grew rapidly by bringing together independent creators who […]
SUWON, South Korea — Ukiuki was featured on KBS1’s Docu.On Episode 4, a national documentary series highlighting Korean products expanding into Southeast Asian markets. Here’s a behind-the-scenes look at the filming experience and what it meant for our small pet brand. Featured on KBS1: Docu.On Episode 4 The episode, titled “Take Up the Platform of […]
SUWON, South Korea — Ukiuki was featured in Modern Cat, one of the most widely read pet magazines in North America. Here’s the story of how a small Korean cat treat brand made it into print across the U.S. and Canada. Building a Sales Presence in North America Throughout the year, Ukiuki had been working […]
Originally reported by Guest Reporter Kim Hyun-Jin, January 2017. Adapted for international readers. SEOUL, South Korea — By early 2017, UKIUKI had grown from a single-product brand into a full lineup of freeze-dried cat treats and accessories. The brand, dedicated exclusively to cats, was gaining attention for both its product quality and its distinctive packaging […]
Originally published as a Q&A interview in Korean media, September 2016. Adapted for international readers. SEOUL, South Korea — In 2016, UKIUKI CEO Ham Seung-Jin sat down for an in-depth interview about her journey from cat lover to cat food entrepreneur. She shared the philosophy behind UKIUKI’s freeze-dried treats, practical advice for first-time cat owners, […]
Originally published by Reporter Park Kwang-Seop, May 2016. Adapted for international readers. SEOUL, South Korea — At the 2016 K-Pet Fair at the Seoul Exhibition Convention Center, UKIUKI freeze-dried cat treats drew attention from pet lovers across Korea. Behind the popular brand is a deeply personal story — one that began with a rescued cat […]
Originally distributed as a press release, November 2015. Adapted for international readers. GOYANG, South Korea — ETBE Retail (now UKIUKI Corporation) announced the launch of two new products — UKIUKI Lamb and UKIUKI Tuna — at the 2015 G-Fair Korea Excellent Product Exhibition held at Kintex, Ilsan from November 5 to 8. These were the […]
Originally reported in Korean pet media, September 2015. Adapted for international readers. GOYANG, South Korea — In August 2015, Ukiuki made its first public appearance at the All Cat Festival Summer, held at Kintex Exhibition Center in Ilsan. It was here that the brand’s flagship product — UKIUKI Chicken Breast — was officially introduced to […]
Originally reported by Mypet News, August 2015. Adapted for international readers. SUWON, South Korea — In August 2015, ETBE Retail (now UKIUKI Corporation) launched its first flagship product: UKIUKI Chicken Breast, a freeze-dried cat treat made from 100% pure chicken breast with no additives or preservatives. Why Freeze-Dried? A Product Born from Personal Experience The […]
GOYANG, South Korea — Ukiuki participated in the 4th All Cat Festival, one of Korea’s largest events dedicated to cats and cat lovers. Held at Kintex Exhibition Center (Hall 9B) from August 28 to 30, the festival brought together cat show enthusiasts, pet product makers, and animal welfare advocates for three days of activities. About […]