Originally reported by Reporter Bang Wan-Jae in Kyosu Shinmun (The Professor Newspaper), December 2021. Adapted for international readers. SEOUL, South Korea — UKIUKI (operated by ETBE, now UKIUKI Corporation) won the Excellence Award at the 2021 Start-Up Boot-Up IR Competition, a national startup pitch event hosted by the Korea Institute of Startup & Entrepreneurship Development […]
Originally reported by Reporter Park Kwang-Seop, September 2017. Adapted for international readers. SEOUL, South Korea — Following the success of its freeze-dried cat treats, UKIUKI (by ETBE Retail, now UKIUKI Corporation) introduced a product that quickly caught the attention of Korea’s cat community: the UKIUKI Carpet Scratcher. Why Carpet Instead of Cardboard? Most cat scratchers […]
Originally published as a Q&A interview in Korean media, September 2016. Adapted for international readers. SEOUL, South Korea — In 2016, UKIUKI CEO Ham Seung-Jin sat down for an in-depth interview about her journey from cat lover to cat food entrepreneur. She shared the philosophy behind UKIUKI’s freeze-dried treats, practical advice for first-time cat owners, […]
Originally reported in Korean media, June 2016. Adapted for international readers. SEOUL, South Korea — On June 15, 2016, ETBE Retail (now UKIUKI Corporation) signed a Memorandum of Understanding (MOU) with GOM Exp, the company behind PetStay, a community-based pet-sitting service. The signing took place at GOMtv’s headquarters in Hapjeong, Seoul. About the Partnership The […]
Originally published by Reporter Park Kwang-Seop, May 2016. Adapted for international readers. SEOUL, South Korea — At the 2016 K-Pet Fair at the Seoul Exhibition Convention Center, UKIUKI freeze-dried cat treats drew attention from pet lovers across Korea. Behind the popular brand is a deeply personal story — one that began with a rescued cat […]
Originally distributed as a press release, November 2015. Adapted for international readers. GOYANG, South Korea — ETBE Retail (now UKIUKI Corporation) announced the launch of two new products — UKIUKI Lamb and UKIUKI Tuna — at the 2015 G-Fair Korea Excellent Product Exhibition held at Kintex, Ilsan from November 5 to 8. These were the […]
Originally reported by Mypet News, August 2015. Adapted for international readers. SUWON, South Korea — In August 2015, ETBE Retail (now UKIUKI Corporation) launched its first flagship product: UKIUKI Chicken Breast, a freeze-dried cat treat made from 100% pure chicken breast with no additives or preservatives. Why Freeze-Dried? A Product Born from Personal Experience The […]
Editor’s note: This article is adapted from a Korean press interview originally published in 2014, when Ukiuki’s parent company operated under the name ETBE Retail. It captures the founding vision that eventually grew into UKIUKI, a premium Korean pet brand now sold globally. A New Approach to Cat Products in Korea In 2014, as Korea’s […]