Originally reported by Guest Reporter Kim Hyun-Jin, January 2017. Adapted for international readers. SEOUL, South Korea — By early 2017, UKIUKI had grown from a single-product brand into a full lineup of freeze-dried cat treats and accessories. The brand, dedicated exclusively to cats, was gaining attention for both its product quality and its distinctive packaging […]
Originally published as a Q&A interview in Korean media, September 2016. Adapted for international readers. SEOUL, South Korea — In 2016, UKIUKI CEO Ham Seung-Jin sat down for an in-depth interview about her journey from cat lover to cat food entrepreneur. She shared the philosophy behind UKIUKI’s freeze-dried treats, practical advice for first-time cat owners, […]
Originally published by Reporter Park Kwang-Seop, May 2016. Adapted for international readers. SEOUL, South Korea — At the 2016 K-Pet Fair at the Seoul Exhibition Convention Center, UKIUKI freeze-dried cat treats drew attention from pet lovers across Korea. Behind the popular brand is a deeply personal story — one that began with a rescued cat […]
Originally distributed as a press release, November 2015. Adapted for international readers. GOYANG, South Korea — ETBE Retail (now UKIUKI Corporation) announced the launch of two new products — UKIUKI Lamb and UKIUKI Tuna — at the 2015 G-Fair Korea Excellent Product Exhibition held at Kintex, Ilsan from November 5 to 8. These were the […]
Originally reported by Mypet News, August 2015. Adapted for international readers. SUWON, South Korea — In August 2015, ETBE Retail (now UKIUKI Corporation) launched its first flagship product: UKIUKI Chicken Breast, a freeze-dried cat treat made from 100% pure chicken breast with no additives or preservatives. Why Freeze-Dried? A Product Born from Personal Experience The […]
Editor’s note: This article is adapted from a Korean press interview originally published in 2014, when Ukiuki’s parent company operated under the name ETBE Retail. It captures the founding vision that eventually grew into UKIUKI, a premium Korean pet brand now sold globally. A New Approach to Cat Products in Korea In 2014, as Korea’s […]