UKIUKI Chicken Breast: The Freeze-Dried Cat Treat That Started It All

Originally reported by Mypet News, August 2015. Adapted for international readers.

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SUWON, South Korea — In August 2015, ETBE Retail (now UKIUKI Corporation) launched its first flagship product: UKIUKI Chicken Breast, a freeze-dried cat treat made from 100% pure chicken breast with no additives or preservatives.

Why Freeze-Dried? A Product Born from Personal Experience

The idea behind UKIUKI Chicken Breast came from a personal challenge. Founder Ham Seung-Jin was struggling to find treats that her own cat, TBE, would actually eat. TBE was an extremely picky eater, and most commercial cat treats failed to meet her standards.

While researching raw food diets, Ham had an idea: what if she could preserve raw nutrition using freeze-drying technology? The result was a treat that maintained the nutritional value of fresh meat while being shelf-stable, easy to store, and safe to serve.

Product Details: UKIUKI Chicken Breast

The product was designed with a clear philosophy — single ingredient, zero compromise:

• Ingredient: 100% pure chicken breast — nothing else
• Source: Harim chicken, a trusted Korean poultry brand with verified origin
• Grade: Human-grade fresh meat, not by-products
• Process: Freeze-dried to preserve nutrients without additives or preservatives
• Focus: Cat-specific — unlike most pet treats that target the general pet market

A Cat-First Approach

What set UKIUKI apart from the beginning was its exclusive focus on cats. While most Korean pet brands targeted dogs and cats together, UKIUKI chose to specialize. Every product decision — from ingredient sourcing to packaging design — was made with cats in mind.

This cat-first philosophy remains at the core of UKIUKI’s product development today.

From First Product to Global Brand

The launch of UKIUKI Chicken Breast in 2015 was the beginning of what would become a global pet brand. Today, UKIUKI’s freeze-dried treats are sold on Amazon US, Amazon Japan, Rakuten, and through the company’s own international website.

The original Chicken Breast remains UKIUKI’s best-selling product — proof that the simplest idea, done right, can stand the test of time.

The product was first introduced to the public at the 2015 All Cat Festival at Kintex, where it quickly gained attention from Korea’s most passionate cat owners.