PRESS
UKIUKI Expands to Six Freeze-Dried Cat Treats Plus Accessories
Jan
Originally reported by Guest Reporter Kim Hyun-Jin, January 2017. Adapted for international readers.
SEOUL, South Korea — By early 2017, UKIUKI had grown from a single-product brand into a full lineup of freeze-dried cat treats and accessories. The brand, dedicated exclusively to cats, was gaining attention for both its product quality and its distinctive packaging featuring beloved cat breeds.
Six Freeze-Dried Treat Varieties
UKIUKI’s treat lineup had expanded to six varieties, including chicken, lamb, and duck — all made from unfrozen raw meat using freeze-drying technology. This process preserves the nutritional value of fresh meat without additives, preservatives, or artificial processing.
Each product features packaging designed around a specific cat breed — Turkish Angora, Russian Blue, Korean Shorthair, Ragdoll, Norwegian Forest Cat, and Siamese. The breed-specific designs quickly became popular among cat owners who identified with their own cat’s breed.
Beyond Treats: UKIUKI Accessories
Alongside the treats, UKIUKI introduced a range of cat accessories:
- UKIUKI Carpet Scratcher — Available in multiple designs, made from carpet rather than paper. Unlike traditional cardboard scratchers, it produces less dust and lasts significantly longer
- UKIUKI Cat Grass — A natural supplement for indoor cats
- UKIUKI Cat Towel — A practical grooming accessory for cat owners
The carpet scratcher line, in particular, drew attention for its durability and low-dust design — addressing two common complaints cat owners have with paper-based alternatives.
Building a Cat-Only Luxury Brand
UKIUKI’s positioning was clear from the start: cat-exclusive, premium-only. While most Korean pet brands served both dogs and cats, UKIUKI focused entirely on feline products — from nutrition to lifestyle accessories.
“We are constantly researching to develop products that make both cats and people happy,” the company said. “Our goal is to become a luxury brand dedicated exclusively to cats.”
This vision would continue to drive the brand’s development, from domestic retail to international magazine features and global e-commerce sales.
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