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UKIUKI Launches Korea’s First Freeze-Dried Lamb and Tuna Cat Treats

Originally distributed as a press release, November 2015. Adapted for international readers. GOYANG, South Korea — ETBE Retail (now UKIUKI Corporation) announced the launch of two new products — UKIUKI Lamb and UKIUKI Tuna — at the 2015 G-Fair Korea Excellent Product Exhibition held at Kintex, Ilsan from November 5 to 8. These were the […]

UKIUKI’s First Product Debut at the 2015 All Cat Festival

Originally reported in Korean pet media, September 2015. Adapted for international readers. GOYANG, South Korea — In August 2015, Ukiuki made its first public appearance at the All Cat Festival Summer, held at Kintex Exhibition Center in Ilsan. It was here that the brand’s flagship product — UKIUKI Chicken Breast — was officially introduced to […]

UKIUKI Chicken Breast: The Freeze-Dried Cat Treat That Started It All

Originally reported by Mypet News, August 2015. Adapted for international readers. SUWON, South Korea — In August 2015, ETBE Retail (now UKIUKI Corporation) launched its first flagship product: UKIUKI Chicken Breast, a freeze-dried cat treat made from 100% pure chicken breast with no additives or preservatives. Why Freeze-Dried? A Product Born from Personal Experience The […]

UKIUKI at the 4th All Cat Festival – Kintex, Korea

GOYANG, South Korea — Ukiuki participated in the 4th All Cat Festival, one of Korea’s largest events dedicated to cats and cat lovers. Held at Kintex Exhibition Center (Hall 9B) from August 28 to 30, the festival brought together cat show enthusiasts, pet product makers, and animal welfare advocates for three days of activities. About […]

How UKIUKI Began: CEO Ham Seung-Jin on Building a Premium Cat Brand in Korea

TBE Retail CEO Ham Seung-Jin interview about premium cat products in Korea

Editor’s note: This article is adapted from a Korean press interview originally published in 2014, when Ukiuki’s parent company operated under the name ETBE Retail. It captures the founding vision that eventually grew into UKIUKI, a premium Korean pet brand now sold globally. A New Approach to Cat Products in Korea In 2014, as Korea’s […]