PRESS
UKIUKI Partners with GOM Exp’s PetStay for Companion Animal Services
Jun
Originally reported in Korean media, June 2016. Adapted for international readers.
SEOUL, South Korea — On June 15, 2016, ETBE Retail (now UKIUKI Corporation) signed a Memorandum of Understanding (MOU) with GOM Exp, the company behind PetStay, a community-based pet-sitting service. The signing took place at GOMtv’s headquarters in Hapjeong, Seoul.
About the Partnership
The MOU established a framework for cooperation between the two companies. The shared goal was to improve the quality of companion animal services and promote a healthier pet care culture in Korea.
While UKIUKI brought expertise in premium cat nutrition and product development, PetStay contributed its platform for connecting pet owners with trusted, trained pet sitters.
What Is PetStay?
PetStay was a pet-sitting matching service operated by GOM Exp (a subsidiary of Gretech, known for the GOM Player media software). The platform allowed companion animal owners to:
- Find and book verified pet sitters through a smartphone app
- View standardized pricing and sitter qualifications
- Access sitters who completed training and background verification
The service was designed to give pet owners peace of mind when leaving their animals in someone else’s care — a growing need as Korea’s pet ownership culture expanded.
UKIUKI’s Growing Industry Presence
By mid-2016, UKIUKI had already established itself as a recognized name in Korea’s cat product market through its freeze-dried treat lineup and participation in major events like the G-Fair Korea and K-Pet Fair.
The partnership with GOM Exp reflected UKIUKI’s ambition to go beyond product sales and contribute to the broader companion animal ecosystem in Korea — from nutrition to daily care services.
👉 Shop UKIUKI products | Read our brand story
PAT STAY – ETBE, Signed MOU for companion animal service
GOM Exp announced on June 22 that it signed a business agreement with ETBE (representative Ham Seung – Jin), a cat products company, at gretech’s head office in Gappo on June 15.
GOM Exp and ETBE are planning to actively cooperate in enhancing the quality of companion animal service and spreading healthy companion animal culture through this business agreement.
ETBE is a company that manufactures cats’ wellness snacks. It is famous for its “UkiUki” snack made by freeze drying method.
On the other hand, ‘PetStay’ is a service that matches the companion animal care ‘pet sitter’ with the companion animal owner based on the community. It can easily check the companion animal management requirements and reservation information through the smart phone application. It can also introduce the regulated price, ‘pet sitter’s education system and injunctive rehabilitation system so that it can support to leave companion animals safely.
